From Wednesday 22 to Friday 24 June, Pitti Immagine Bimbo 95 will be held at the Fortezza da Basso in Florence. After two editions carried out simultaneously with PittiUomo, the fair is once again independent and growing.
The exhibition spaces and formats are expanded, special projects increase, the presence of international brands that make this event a competent voice in the world of kids wear and kids & family lifestyle.
This 95th edition is enriched by a series of events and appointments at the Fortezza and online on PittiConnect.
To remember the return of Apartment, with collections destined for the most exclusive boutiques, and the Pop Up, special installations to turn the spotlight on products that intersect with children’s fashion.
Pitti Immagine Bimbo 95: the importance of collaborations
The Ministry of Foreign Affairs and International Cooperation and ICE enhance the role of Florence on the international scene in the fashion sector by supporting the Pitti Immagine winter shows. A fundamental contribution for the physical and digital version of the shows, for the incoming programs of foreign operators, for events and promotion.
The three-year collaboration with UniCredit also continues. The pan-European banking group maintains its roots in the territories and the all-round relationship with the communities in which it operates, supporting them on multiple fronts. Focused on the issues of sustainability and innovation, with particular attention to supporting the internationalization of Italian companies.
Pitti Immagine Bimbo 95: the theme of the summer fairs
“Pitti Island” is the guiding theme of summer 2022, an imaginary island, connected with the whole world in a mutual and constant exchange. A sociable and open land, to meet, to be together before resuming, each, their own journey. Agostino Poletto, general manager of Pitti Immagine explained: “In all this we read a perfect metaphor of our salons and the objectives we want to achieve at each edition, selecting the best of fashion creativity”.
The concept is told throughout the communication (adv, video, social) by the creative director Angelo Figus and the Narente, Lucio Aru and Franco Erre, who have been entrusted with the visual part.
A production that will also characterize the installations at the Fortezza da Basso, followed by the architect Alessandro Moradei.
The numbers of Pitti Uomo
Meanwhile, Pitti Uomo 102 https://uomo.pittimmagine.com/ closed on 17 June, an event that recorded an important turnout. The organizers have estimated a closing figure of around 11,000 visitors, with a percentage from abroad over 40%. A projection made on the basis of the data of Thursday 16: 9,000 buyers, of which 3,500 from about seventy foreign countries. Numbers incomparable to the edition of a year ago.
Among the 10 most present foreign markets: Germany, Holland and Great Britain. Then the United States, Spain and Turkey. The top ten is closed by France, Switzerland, Belgium and Austria.