Pitti Uomo 102 edition opened on 14 June at the Fortezza da Basso in Florence, confirming the positive trend of Italian men’s fashion which from 2021 has extended into the first quarter of 2022, also thanks to the export of leather clothing. In fact, from the early hours of the morning, the influx of visitors was higher than that of the editions marked by the pandemic. Which offers a certainly more comforting glance.
Which, on the other hand, is hoped for by all the commercial operators present in Florence. At the fair also many foreign exhibitors who returned to Florence after being forced to give up due to the pandemic.
Over 680 brands present, 38% of which arriving from abroad, 10 thousand attendance: this, according to the organizers, will be Pitti Uomo 102 edition, the turning point, after two years of postponements, new formats off and online .
The show dedicated to contemporary men’s fashion resumes its four days and sees the return of important brands. One above all Brunello Cucinelli.
The aftermath of the pandemic, the Chinese lockdowns, the Russian-Ukrainian war are worrying. “A perfect storm, as defined by the CEO of Pitti Immagine, Raffaello Napoleone. Despite the evident growth, in fact, the numbers are not yet those pre-Covid. Just think that Japan and Korea in the past brought, respectively , 800 and 450 exhibitors.
There is a recovery, Napoleon points out, but it is slow, also due to the increase in the costs of raw materials and energy. ”
The trend of leather garments
Among the exhibitors of Pitti Uomo 102 edition, many young and emerging sneaker brands should be mentioned, together with historical and consolidated brands. Leather clothing is also very present.
A presence, the latter, not accidental, given that made in Italy leather clothing has experienced an excellent 2021.
Not only. In fact, it confirmed its push also in the first quarter of 2022, with exports up by 27.5%. In the first three months of 2022 there was a continuation of the positive trend of foreign trade in Italian men’s fashion, albeit with a slowdown compared to the growth rate at which it closed last year.
Based on the latest Istat data recently released, the sector’s exports increased by 6.3% compared to the same period of 2021.
“We are expecting a Pitti Uomo 102 edition https://uomo.pittimmagine.com without a doubt better than the previous ones that took place in 2020 and 2021 – is the wish of Gianni Giannini, CEO of the Doucal’s shoe factory, who speaks on behalf of many national exhibitors -. We are raising our heads. Many foreign customers have confirmed their visit to us so we are expecting both American and European visitors, without forgetting the Italian market. Pitti continues to be a showcase for the whole world despite the absence of Russians and Chinese “concludes the entrepreneur from the Marches, who expects a positive second part of the year.