Joy Rimini, the first edition kicks off in July

Joy Rimini
[:it]Joy Rimini[:]

From 15 to 17 July Joy Rimini will make its debut, an event dedicated to Esports, games, comics, fandoms and communities, scheduled both at the fair and in the area.
IEG – Italian Exhibition Group and Fandango Club Creators have in fact signed a multi-year partnership for the launch of the event that will bring thousands of fans to the Romagna Riviera. The project will also include collaboration with the Rimini Cartoon Club event, an international festival of animated films, comics and games, from 14 to 16 July.

A market in excellent health

According to recent surveys, the video game market in Italy generated a turnover of over 2 billion euros in 2021, equal to a growth of 21.9% compared to the previous period. About 1,620,000 people declared themselves esports fans in 2021, + 15% compared to 2020. A mainly male target, with an average age of 27 and an above-average level of education and income.
The comics market in Italy is also constantly expanding. 2021 book sales increased by 16% in value and 18% in volume (source AIE). Better still, those of comics, which grew by 134% in volume, driven by the phenomenon of Manga.

An original formula

“Joy Rimini strengthens our calendar of events – recalled the CEO of Italian Exhibition Group, Corrado Peraboni – and pursues our growth strategy in more than promising sectors, in this case that of esports”.
“We are planning an ambitious project to take advantage of the attractiveness of the venue and the use of modern, equipped and modular exhibition spaces, even outdoors. We are thinking of an original formula to bring together the historic experience of Cartoon Club, already active in the Rimini area, in the context of a larger and more spectacular event, with an important presence destined for video games, esports and creators to support comics. and board games ”, is the comment by Fabrizio Savorani, head of Content at Fandango Club.
Sabrina Zanetti, artistic director of Cartoon Club, underlined how “over the years Cartoon Club, in its connotation as a widespread festival, has become an identifying element of the territory, positioning itself by right among the major events in the city. The strength of the Joy Rimini project that was born today will strengthen the set of initiatives and increase the notoriety of Rimini not only as a seaside destination, but also as a cultural and above all experiential destination, able to fully respond to needs both of the sector public but also of the modern tourist “.