Back in its traditional guise and greeted by the message of the president Sergio Mattarella, the 60th edition Salone del Mobile ended with a decidedly positive result. A reconfirmation of the attraction and the ability to involve this event on a global level.
Over 2,100 exhibiting brands, of which 27% coming from abroad, while 600 young designers were present.
In terms of visitor turnout, over six days there were 262,608 from 173 countries. 61% of sector operators and buyers came from abroad. Almost total the lack of Chinese and Russians who, in 2019, counted more than 42,000 presences. Over 3,500 accredited journalists from all over the world.
“The 60th edition Salone del Mobile was an international success and there is great satisfaction for having exceeded expectations. The appearances represent an exceptional result for which we have worked hard. This edition confirmed the international scope of the Exhibition and the cohesion of the design community – is the comment of the president Maria Porro – An important result that demonstrates the state of health and the value content of the Salone del Mobile, proving how the ability to working in a team of an entire sector and its creative and productive fabric can produce excellence, with great results even in the most complex moments at an international level “.
60th edition Salone del Mobile https://www.salonemilano.it/it, a result obtained by investing in quality and innovation, continued Porro: “We were the engine that rekindled the city in the best possible way, with which the relationship is always very close “. The contribution of ICE was also important, which supported the opening to new markets, just as digital has proved to be fundamental, which, this week as in previous months, has allowed both to get in touch with new countries.
“We are confident that this edition has given new energy to the sector and to Milan and that everyone has perceived the enthusiasm and the will to offer a global and conscious experience, in which what counts are ideas and cultural exchange, aware of what to think about the future and also to the new generations with SaloneSatellite may be the way to build value over time ”, concluded the president of the 60th edition Salone del Mobile.