Among the celebrations for its 60th edition (from 7 to 12 June), the Salone Internazionale del Mobile wants to pay tribute to its exhibitors, the true heart of the event. And it does so by celebrating their constant commitment to presenting product and process innovation every year, in the name of quality in an exhibition-itinerary within the halls of EuroCucina and the International Bathroom Exhibition.
Through 250 products mentions or winners of a Compasso d’Oro, a chapter of the unparalleled history of Italian design is told, made up of discoveries, technology, design and company culture, customs and sociality.
Born in 1954 from an idea of Gio Ponti, the Compasso d’Oro, organized by ADI-Association for Industrial Design, rewards the value and quality of Italian design products. Witness and social and cultural expression of his time, he has always found the real protagonists of the award in the exhibiting companies at the Milanese show. There are many products on display that have traced the history of the award and at the same time connote the history of customs, society and modern living.
Focus on bathroom and kitchen
Thus, under the curatorship of the architect Alessandro Colombo with Paola Garbuglio, and in collaboration with ADI-Association for Industrial Design, two installations have been organized in this edition of the Salone Internazionale del Mobile https://www.salonemilano.it/it . Two exhibitions that are located within the halls of EuroCucina and FTK – Technology For the Kitchen and the International Bathroom Exhibition. The first, Designin the Kitchen, is dedicated to products related to the kitchen, while Designin the Bathroom refers to bathroom furnishings.
The choice to select these two particular types of products – all from the collection of the ADI Design Museum in Milan, curated by ADI – aims to bring attention to what the bathroom and kitchen sectors are doing in the field of research, innovation and sustainability.
It is no coincidence that the first editions of the Compasso d’Oro had awarded many products for the kitchen, an environment that symbolized the rebirth and restart of the postwar period. Furniture, appliances, equipment, dishes and cookware were, at that time, under the revolutionary eye of the designers.
As for the bathroom, on the other hand, it is the bathtub, a distinctive and connotative sign of the sector. In the tub you immerse yourself and all the equipment of an environment that, like the kitchen, has been transformed a lot in these sixty years is organized around it.