The 15th Maredamare confirms the results achieved in recent years by the Florentine salon, which has entered the calendar of internationally qualified fairs.
After leaving behind 2020, a virtual edition and the fourteenth edition, which still recorded good numbers, the event that will take place from 23 to 25 July at the Fortezza da Basso in Florence.
Also this year together with the preview of the spring-summer 2023 collections, the commitment is renewed with an increasingly expanding vocation. And this thanks to the participation of the best brands of beachwear, swimwear, kaftans, beachwear, accessories, homewear and underwear, exhibited on an area of 11,000 square meters.
Around 300 medium – medium / high – high end brands will exhibit at the 15th Maredamare.
An increasingly international perspective
As mentioned above, the event has obtained the qualification of international fair, a recognition that confirms its solidity as the only Italian show dedicated to the beachwear, accessories and underwear sector. An event that represents the meeting point between the best customers and the most qualified companies. Both the best-known brands and new talents will be present, boasting the largest concentration of Italian companies in the world, together with the main foreign companies.
The 15th Maredamare https://www.maredamare.eu/it is the ideal opportunity for the best Italian buyers in the sector to be seen on the national and international market.
To strengthen the international character, the support of the ICE Agency will favor the consolidation and economic and commercial development of Italian companies on the foreign market. A collaboration that will allow both the incoming of some foreign buyers and the promotion of the 2022 edition by the agency’s offices in some non-EU markets.
Also with a view to a global vision of the event, the collaboration with ICEX, the Spanish public entrepreneurial body, also continues. The organization will bring some brands to Florence – Chela Clo, Cupea, Dolores Cortés, Elena Morales, Luna Brands, Luna Llena, Pedro Palmas, Roidal – to which an ad hoc fashion show will be dedicated.
As stated by the president of the event, Alessandro Legnaioli, “We expected a growth in membership, but to date we have results that go beyond expectations. Commercially, the 15th Maredamare proves to be mature not only for the domestic market but above all for the most important ones in Europe and in the world thanks to the support of the ICE Agency and to our status, gained in the field, as an international event “.