A few days ago, the partnership between Micam Milano 2022 and Campus Fandango Club, promoted by Assocalzaturifici, which represents companies operating in the footwear production sector, became official.
The agreement sees the world’s leading international b2b fair for footwear and Assocalzaturifici enter as a new partner in Plug-Mi https://plug-mi.com/, an urban culture festival conceived and promoted for the third edition by Fandango Club Creators , a Campus Fandango Club company. The latter company specializes in telling new worlds and stories through international formats and events aimed above all at Millennials and GenZ.
Plug-Mi is back live
After the success of the first edition in 2019 and the experiment of the TV talent show in 2021, the festival will be back in a live version on 10 and 11 September at Superstudio Più in Milan. The event will feature the most creative and unconventional news in the world of music, sport, digital art and fashion.
Siro Badon, president of Micam Milano 2022 https://themicam.com/ and Assocalzaturifici underlined: “Plug-Mi is an initiative we strongly believe in, it is a format designed for street style lovers in which footwear plays a a fundamental role determining the look of even the youngest. Sports shoes in general, urban style, sneakers that alone in the last year recorded a + 16.3% in consumption, are no longer just a choice of taste, but they translate into an approach to existence, a lifestyle that is increasingly representative of the younger generations. As president of the largest b2b footwear fair in the world, we wanted to connect the footwear industry and consumers by creating a real culture experience “.
Marco Moretti, president of Campus Fandango Club: “We are ready to make available our great experience in the world of branded entertainment, with the aim of consolidating its role as a reference event for the entire sneaker culture industry, which only in Italy is worth 6 billion euros “.