Cosmofarma Exhibition 2022: the Digital Area debuts

Cosmofarma Exhibition 2022
[:it]Cosmofarma Exhibition 2022[:]

The Digital Area makes its debut at Cosmofarma Exhibition 2022, scheduled at BolognaFiere from 13 to 15 May. An initiative focused on the presentation of companies offering products aimed at the implementation of pharmacy management and services. The aim is to show integrative solutions to traditional pharmacy management, thanks to new digital activities.
A series of presentation speeches will then give the leading companies the opportunity to illustrate the products and, at the same time, provide pharmacists with specific advice to further support their professionalism.

Pharmacists at social school

During Cosmofarma Exhibition 2022 there will be several appointments dedicated to the world of digital and the new pharmacy.
Among the scheduled events, the workshop “Social networks and their use in pharmacies to promote certified information and the fight against fake news” will take place on 13 and 14 May, curated by Emanuela Belloni for Pharmacy and Pharmacy Theme News. During the meeting, pharmacists will be able to get answers on various questions: which of the social networks is most effective today for the sector, how often to publish or how to choose the content, and so on. During the seminar, an overview of the main advantages and limitations of the main social networks will also be presented, through the use of concrete cases, thus giving participants the tools to create and manage their own “digital marketing pharma”.
On the subject of digital and online pharmacies, the conference “The future of online pharmacies between mergers and acquisitions” by Pharmacy Scanner will also be held at Cosmofarma Exhibition 2022 on Friday 13 May to take stock of the present and prospects of the sector.
Staying in the same vein, we will also talk about the now established figure of the influencer and what role he can have in the pharmacy field. The pharmacist has in fact different roles: he is a health professional, a counselor, a popularizer, a provider of essential services.

The Social Corner is born

The 2022 edition of the fair also presents the new recognition for the “Digital Pharmacist”, which will enhance the professional in this role in step with the times and launched into the future, thanks to the smart use of new technologies.
One of the special initiatives of Cosmofarma Exhibition 2022 will also be the Social Corner. This is an area created with the aim of producing content that can be used on the social and communication channels of the event, both during the event and in the time frame that separates the 2022 edition from that of 2023. In this space will then host radio and video interviews with institutional figures, sector operators, stakeholders and opinion leaders.