Organized by the International Toy Fair in collaboration with Assogiocattoli, 5th Toys Milano & Bay-B is back, the main Italian B2B event dedicated to the toys market with a focus on the early childhood sector. The fifth edition of the event will be held on 8 and 9 May in Milan at the MiCo Sud pavilion at fieramilanocity.
Over 8 thousand square meters of occupied surface, more than 130 companies present for a total of over 350 brands represented and a waiting list that suggests sold out. Here are some numbers of the events that are preparing to open their doors this weekend.
“Finally, back in attendance! – declared Gianfranco Ranieri, president of the International Toy Fair -. Despite the incredible success of 5th Toys Milano Plus, the full digital version of the last two years which has allowed us to obtain official recognition as an international event, the upcoming sold out confirms how lively and strong the desire is to return to confront each other in person. To see live and touch all the most exclusive innovations in absolute preview, products that in one way or another will be the protagonists of the market and will determine its performance “.
The fifth edition of the Toys Awards
On the calendar, in addition to purely commercial events, several meetings and in-depth workshops in collaboration with important partners. Such as the research company NPD Group and Sfera, the publishing group of RCS, among the leaders in the childhood sector.
5th Toys Milano & Bay-B https://www.toysmilano.com/ is particularly useful to understand what the direction of the market is and will be and learn to anticipate it.
Also scheduled is the awards ceremony for the fifth edition of the Toys Awards, organized by the specialized magazine TG TuttoGiocattoli (Edizioni Turbo). The recognition rewards companies and products that have distinguished themselves over the last year for creativity, sensitivity and efficiency.
Furthermore, Assogiocattoli will present a preview of the 2022 program of the “Gioco per Semper” campaign, a project that aims to modify and elevate the paradigm of thought that lies behind the concept of all-round play.
The Toysmilano.plus experience continues
The positive experience gained with the full digital editions of the last two years has highlighted how essential the new frontier of online is to open the doors of the event to everyone.
And that is why Toysmilano.plus will also be held this year from 17 to 31 May, when the digital platform will be active. Lots of special contents, videos, presentations, interviews and insights of all kinds.