Cosmodonna 2022: success with the public

Cosmodonna 2022
[:it]Cosmodonna 2022[:]

Cosmodonna 2022, the only event dedicated to the female universe in a new format, ended on 11 April. The fair, which started on April 8 at the Fiera di Brescia, develops around the keywords creativity, well-being, pleasure and beauty.
Ideas through which to interpret the needs of consumers in the most exhaustive way possible, through experiential paths and unpublished projects.
During the four days of the fair, over 20,000 visitors – in particular women – arrived from all over Italy. Visitors who filled the aisles, buying and discovering products and services offered by over 300 exhibitors in the 8 thematic areas: cosmetics and wellness, clothing, creativity, fashion accessories, mother’s world, sport and free time, gifts and taste experience.

Over 130 meetings and workshops

Many initiatives were put in place during Cosmodonna 2022. Such as the “Beauty Experience”, within which make-up artists and hair stylists from 7 schools were available to make up and hair the visitors for free. All thanks to the Coordination of Training Bodies of the Province of Brescia and to the Department of Youth Policies, Equal Opportunities and Times and Hours of the Municipality of Brescia.
Also noteworthy are the results recorded by the Prevention Camper which provided free consultations to over 260 women. Advice and information that have covered from cancer prevention to advice in pregnancy and breastfeeding, to information to keep fit at all ages.

“We are really proud of this project – declared Mauro Grandi, Area Fiera director -. We have thought about it and seen it born, we have supported it despite the two years of stop & go dictated by the pandemic, and now that we have seen it realized we can only be proud of it. Cosmodonna 2022 was the right answer to a world, the female one, which is continuously growing in awareness and assertiveness, where women can find what they are looking for “.

During the appointment, more than 130 appointments were also proposed. Meetings that ranged from female entrepreneurship to health, from hobbies to travel, from cosmetics to fashion, from art to sexuality and more.