The 18th Marca by BolognaFiere opens its doors in Bologna on April 12 and will end on the 13th. An edition involving 5 pavilions, 900 exhibitors and 18 brands of modern distribution.
Last year, the purchase of private label products (MDD) allowed Italians to save over 2 billion euros, about 100 euros per family. To say the joint research The European House-Ambrosetti and Ipsos. Products whose convenience and quality are increasingly appreciated by consumers, also considering the significant savings. This figure is particularly appreciated in the current context characterized by the increases in the costs of raw materials, energy and logistics and the consequences of the conflict in Ukraine.
The MDD also contributes to the Italian economic system, accounting for 7.7% of the turnover of the food industry. In 2021, the commercial brand had a turnover of 11.7 billion euros, with a market share of 19.8%, increasing compared to the pre-Covid period, and in line with the record values recorded during the pandemic.
A fair for the whole sector
With over 900 exhibiting companies, the presence of DMO and national and international buyers again this year 18th Marca by BolognaFiere is confirmed as the reference exhibition platform for the protagonists of PL food and non-food.
The event is aimed at operators from two related fields: on the one hand that of fresh products, to which the Marca Fresh format is dedicated, this year focused on innovation in the sector. The other area refers to the intermediate goods sector for the MDD supply chain, namely Packaging, Logistics, Raw Materials, Ingredients, Technology and Services. The eighth edition of Marca Tech is dedicated to all this.
The new entries
The technical committee of the 18th Marca by BolognaFiere www.marca.bolognafiere.it, in collaboration with the Modern Distribution Association, this year goes from 15 to 18 brands. In fact, the historical presences – among these, just to name a few, C3, Carrefour, Conad, Coop, Coralis, Crai, Despar, D.It – Distribuzione Italiana, Italy Discount – were added Ard Discount, Lekkerland and Birco Io. The latter brand specializes in DIY and greenery, among the new products included in the 2022 edition of the fair.