54th Vinitaly: record numbers for the restart edition

54th Vinitaly
[:it]54th Vinitaly[:]

54th Vinitaly is back in attendance after a two-year break. In fact, the most anticipated appointment for the business and promotion of the wine sector is from 10 April at Veronafiere, where it will end on 13.
The 54th edition of the international exhibition of wines and spirits presents itself with a sold out exhibition area with 4,400 companies from 19 countries, over 30 conferences and 76 super-tastings scheduled.
An integrated system with VinitalyPlus’ online b2b platform, with over 17,000 labels uploaded in digital format by producers.

There are 700 top foreign buyers of Italian wine accredited to the 54th Vinitaly from 50 countries. Of these 650 arrived thanks to the campaign promoted by Veronafiere with ICE-Agenzia. To these are added the 50 operators profiled in demand at their debut in Verona and part of a new ad hoc incoming project, born from the direct collaboration of the fair body with 30 exhibiting companies.

Support the market

During the inaugural conference “Vinitaly Restart”, which was attended by institutional representatives at national, regional and local level, Maurizio Danese, president of Veronafiere, underlined: “After the pandemic, Italian wine is in the midst of the whirlwind of increases which risk impacting 1.3 billion euros in additional costs, causing market shares to be lost in favor of producer countries in the new world and in Europe, less exposed to the energy crisis. This is a particularly delicate and strategic theme which will be at the center of the Vinitaly days and which, consequently, will also impose new criteria for selecting markets and high potential buyers “.
Giovanni Mantovani, general manager of Veronafiere: “54th Vinitaly www.vinitaly.com is the umbrella brand of the best known Italian wine in the world. This is an objective basic data on which to build the communication and marketing plots in favor of Made in Italy. In this edition we have worked hard to guarantee the record of buyers from the USA and Canada. A record not only numerical but also qualitative, the result of an important selection made with Ice of the weight of the individual operators who are in Verona today “.