Everything is ready for the return in the presence of 7th Beer&Food Attraction https://www.beerandfoodattraction.it/, the new edition of the reference fair for eating out to be held from 27 to 30 at Fiera di Rimini, organized by Ieg .
The event will take place simultaneously with the 4th BBTech expo https://www.bbtechexpo.com/, a professional fair dedicated to processing and packaging technologies for beers and beverages, raw materials, packaging, equipment and services, completing the out-of-home supply chain .
On the same days also the 11th International Horeca Meeting of Italgrob
A novelty for 2022 concerns the change of days of the event: no longer from Saturday to Tuesday, but from Sunday to Wednesday, to meet the visiting needs of operators. In fact, this year, compared to previous editions, admission is aimed exclusively at professional operators.
7th Beer&Food Attraction: producers and distributors
Over the years, the event has become the key to modern, smart and in step with the times, to enhance the experience that revolves around eating out.
The reference market will be present in Rimini thanks to a format that provides for the presence of the entire Out of Home supply chain, starting from the centrality of beers and the entire beverage sector, up to expanding to the food segment.
The brands that will be at the fair this year include Heineken, Birra Peroni, Carlsberg, Coca-Cola, Pepsi, San Pellegrino, Ferrarelle, Red Bull, Surgital, GAI Macchine and TMCI Padovan.
In fact, the Rimini event represents an opportunity for the world of production to present both new products and to network with distributors in view of the summer season on the other. The 7th Beer&Food Attraction, thanks to the presence of the beer sector, is It has also become an important business opportunity for the energy drinks, soft drinks and waters sectors.
The different partnerships
The many and important partnerships, with many confirmations and some new entries, also confirm this trend.
For example, the Italian Cuisine Championships of the Fic-Italian Federation of Chefs are back this year. The partnership with Italgrob, the Confindustria federation of horeca distributors, has also been renewed for another three editions, which reconfirms Rimini as the location for the organization of the International Horeca Meeting, which brings together all the operators in the supply chain: producers, distributors and places of consumption.
New compared to the 2020 edition is the location in the heart of the pavilions of the 7th Beer&Food Attraction, with the aim of creating an even closer union between the players in the supply chain.
The “Fuori Salone” invades Rimini
For the beer sector, collaboration with Assobirra has also been strengthened, which, in addition to granting patronage to the event for the first time, will contribute with contents and sector data for the brewing sector. In the food sector, the partnership with Cast Alimenti is also confirmed.
The appointment of Rimini Beer Week has also been confirmed, a widespread event that will unite the fair with the historic center of the city and with the clubs of the Riviera, to discover a territory capable of surprising, perhaps over a good beer or a cocktail with friends.