As anticipated by the organizers, the 53rd edition of 2022 Cosmoprof Worldwide Bologna will be in line with the pre-pandemic editions.
Over 2,700 companies from 71 countries, arranged in 34 pavilions, have confirmed their participation to date, and there are already 26 national collectives that will be in Bologna, from April 28 to May 1 (from April 29 to May 2 for Cosmo Hair & Nail & Beauty Salon) .
At the event, more than 30% of exhibitors will be present for the first time, or who will return to BolognaFiere after a few years of absence, impressed by the ability of the event to renew itself and adapt to new business tools.
“We expect a conspicuous presence of international operators, who at 2022 Cosmoprof will be able to relive their usual business relationships with consolidated partners and activate new business contacts in person. After two years of digital events, the expectations and enthusiasm we perceive in the business community for the return of the Fair in attendance are strong “, as stated Gianpiero Calzolari, president of BolognaFiere.
Facilitate supply and demand
In order to offer an articulated program of visits and services dedicated in particular to international operators, 2022 Cosmoprof Worldwide Bologna has increased its investments in the Buyer Program.
The project aims to promote the exchange between supply and demand by offering buyers, retailers, and distributors support and indications to organize their own experience at the event. Managers of companies and chains, importers, distributors, wholesalers belonging to all represented sectors and for all distribution channels are admitted to the program.
For 2022 Cosmoprof https://www.cosmoprof.com, thanks to initiatives with media partners and trade associations, the presence of Italian and European large-scale retail chains and perfumeries, distributors and importers from the Middle East and Gulf countries will be encouraged.
To organize a preview of an agenda of meetings during the event, there is the Cosmoprof My Match platform. The service, which has constantly evolved, now offers live chat and virtual sharing tools that facilitate networking between company and operator.
This year, moreover, the parterre of exhibitors finally brings trends and innovations from all over the world to Bologna.
Government concessions
To facilitate presences from the main markets, the initiatives of the Ministry of Foreign Affairs and International Cooperation and of ICE – Agency for the promotion abroad and internationalization of Italian companies.
Thanks to the funds provided for the extraordinary plan to promote Made in Italy, 2022 Cosmoprof will be able to guarantee a program of hospitality and specific services for selected operators. The green corridors to support the internationalization of the Italian trade fair system will allow foreign buyers and exhibitors from countries considered safe to reach Bologna in a facilitated manner, by virtue of a derogation from the quarantine.
Finally, the decree-law that allows the safe access of international operators from non-EU countries with vaccines other than those approved by the EMA will further encourage face-to-face visits.As anticipated by the organizers, the 53rd edition of 2022 Cosmoprof Worldwide Bologna will be in line with the pre-pandemic editions.