The 2022 edition of Florence Trend is scheduled at the Fortezza da Basso from 3 to 5 September, about 10 days earlier than the date of the previous events. A strategic choice decided by the organizing company Fivit, to allow retailers to be able to plan the commercial restart after the summer break. In addition, the B2B exhibition dedicated to Home Decor & Gift this year also increases the exhibition area from one to three pavilions.
As underlined Fabio Balletti, Fivit administrator: “We have brought forward the exhibition, compared to our usual dates to favor the market and customers. The market has changed and retailers need to carefully plan their purchases to offer end customers the best offers. In particular, they need to extend the sales period in order not to compress the season and risk inventories. For this reason we will offer, thanks to a large number of exhibitors at Florence Trend 2022 https://www.florencetrend.it/, a large showcase of products * “.
The events of the 2022 edition
Among the main activities of this third edition, particular attention is paid to the “Italy Trend” project. Initiative that wants to favor companies that make entirely made in Italy productions.
The program, launched in 2021, thus finds development in a special exhibition area reserved for the universe of Italian craftsmanship which will also host the best of Tuscan and national production.
This area will represent an offer of high quality products, with particular attention to tradition, craftsmanship and objects from the home, decor & gift sectors to favor the national market towards foreign countries.
A showcase for Florence Trend 2022 which, through partnership initiatives launched with Italian designers abroad, will allow the promotion and dissemination of the collections of the exhibiting companies.
This show will also host the “Florence Trend Awards”, special awards for personalities, companies and institutions that, with their activities, have promoted the Italian style and image around the world.
The awards ceremony, part of the gala evening dedicated to exhibitors, will see the participation of personalities from the Italian showbiz and institutions, journalists from the main national newspapers, artists, influencers, fashion designers.