BetterTogether Fairs close with satisfaction

Fiere BetterTogether
[:it]Fiere BetterTogether[:]

The many events dedicated to fashion and accessories ended on March 15 with over 29,000 visitors to BetterTogether Fairs – equally divided between Italy and abroad – over five days of exhibition.
Mipel 121, International Leather Goods and Fashion Accessories Exhibition, Micam International Footwear Exhibition, The One Milan , and Homi Fashion & Jewels Exhibition, an event dedicated to fashion jewelery and accessories.
These are the exhibitions that have shown once again that together we can face the difficult international situation together.

BetterTogether Fairs: the “hot” topics of the sectors

Combined in the #BetterTogether claim, the four exhibitions, supported by ICE, the Agency for the Abroad Promotion and Internationalization of Italian companies, presented an exhibition offer of over 1400 brands.
On display the best of the production of each sector, transforming the exhibition center into a moment of business and discussion born from a unique and shared project.
BetterTogether fairs have also been reconfirmed, thanks to an articulated congress and event program, as an irreplaceable moment to explore current issues for the reference sectors.

Among these, in particular, digitization, the metaverse and new ways of doing retail, increasingly linked to big data.
Particular attention was then paid to sustainability and slow fashion, declined both on the exhibition level and in the congress themes.

Leather goods on display at Mipel 121

Among the particularly attractive The BetterTogether Fairs, the many events dedicated to fashion and accessories, ended on March 15 with over 29,000 attendees., Mipel 121 presented itself through a programmatic manifesto that summarized the fundamental values ​​for the reference sectors.
The manifesto has found space for a recognizable brand identity, creativity in terms of style, sustainability for responsible and socially attentive production, craftsmanship that does not exclude entrepreneurship, digitization to embrace new means of communication and distribution.
In the 2022 edition of Mipel 121, a novelty is represented by the collaboration with the B2B portal Mirta Wholesale, a connection between luxury artisans and international boutiques. A portal that will become the reference digital platform of the event and will be live until March 25th.

Other innovations are those represented by the Scenario area, dedicated to young people and emerging ones; the special area reserved for the presentation of trends, and Mipel Square, the scene of events and meetings.

“Mipel is confirmed as a particularly precious strategic moment for the sector and for all the players involved. Buyers and companies, especially the small ones, eager to confront each other, update themselves on the news and trends in the sector, take inspiration, meet, as well as do business ”as said Franco Gabbrielli, president of Mipel and Assopellettieri.