The 2022 Mido edition will take place in 5 halls of Fieramilano Rho. From 30 April to 2 May, 630 exhibitors will arrive from 45 countries to present collections and products to national and international buyers, opticians, designers and journalists. During the three days, the novelties of the eyewear supply chain will be presented, from large brands to smaller companies oriented towards innovation and experimentation.
The trends of the 2022 Mido edition
Genderless, vintage glasses with a return to the 70s, more sustainability in materials, packaging and processes, evolutions of classic models such as cat-eyes, new colors: fluorescent, bright, almost psychedelic, iridescent pastel tones. Here are some of the trends that will be presented.
And the webinar will be dedicated to color, which the fair will hold a preview on March 29, in collaboration with WGSN and Coloro, on the digital platform created for the 2021 edition and aimed at the entire community. During the webinar we will talk about the power of color on design in view of the S / S 2023 season. The theme will then be resumed in the OttiClub space, pavilion 15, with training meetings, marketing for retail and moments of sharing with industry professionals.
The 2022 Mido www.mido.com edition will also be an opportunity to take stock of the trend in the sector and take stock of how much the current geopolitical crisis will have affected not only world eyewear, but the entire economic system. “The Italian eyewear sector has shown reactivity to the pandemic – is the comment of President Vitaloni -. 2021 closed positively and we recovered all the losses due to the health crisis, repositioning the sector with a small growth between 1 and 2% relative to the value of production and exports. On April 30, on the opening day, we will present the overall data for 2021 and the forecasts for 2022 “.
The BeStore and Stand Up For Green awards at the 2022 Mido edition
Nominations for the BeStore and Stand Up For Green awards are up to March 31st. The first is aimed at optical centers that stand out for the shopping experience, the lay-out, the materials chosen and the furnishings (Design category) and for their proposal of customer services, communication to the outside, but also in its history and in the human and emotional aspects (Innovation category).
The second is the recognition of stands capable of distinguishing themselves for their attention to the environment, for example by making use of reusable modules, recycled materials or raw materials with low environmental impact.
Given the success of last year, buyers and exhibitors of Mido ed. 2022 also already have the digital platform available, which allows them to respond to the need to start business opportunities. Useful tool for operators present but, above all, for those who, due to health restrictions and the current political situation, cannot yet travel.