Casaidea 2022 renews its concept and communication

Casaidea 2022
[:it]Casaidea 2022[:]

Casaidea 2022 returns to Fiera di Roma from 12 to 20 March, a furniture exhibition with a new exhibition concept that leads the visitor on a journey through novelties and living trends of the 200 exhibitors present, stimulating interest, attention and taste through aesthetic contaminations continue.
To communicate the event is on air “Dive into Design”, a new campaign divided into two subjects depicting one man and the other a woman, in both horizontal and vertical formats, ready to get lost in the novelties of the exhibition.
The advertising campaign was conceived by Smile Adv, in collaboration with the architect Polisi, also art director of the new edition of Casaidea, and started online at the end of 2021. The planning, curated by BSG, provides for the widespread presence of large billboards. impact, in Rome and in all the provinces of Lazio, radio spots and dynamic advertising on buses and trams. The press office is entrusted to the NewsCast agency.

A different lay out

New communication and new exhibition concept for Casaidea 2022 – designed by architect Luigi Polisi who leads the visitor on a journey into design, stimulating interest, attention and taste through continuous aesthetic contaminations.
The president of the event Massimo Prete said: “Finally we are back at the fair after two years of stoppage due to the health emergency due to the pandemic. For this new edition we want to offer the public the opportunity to walk along a free path among the stands of the 200 exhibitors present, to discover trends and new architectural systems. Alongside furniture makers from different regions of Italy, there is also space for high quality craftsmanship that represents the skill and tradition of the territory, in the stands of the Lazio Region, the Rome Chamber of Commerce, Unioncamere and CNA. Here you can find furnishings and decorations that have the ability to give warmth to rooms, telling a story of authenticity and giving the atmosphere a taste of life. Casaidea 2022 is an event of national importance which in its last pre-pandemic edition has received the favor and attention of more than 80 thousand visitors “.