Beer&Food Attraction and the restart of the out of home

Beer&Food Attraction
[:it]Beer&Food Attraction[:]

A little less than a month after the inauguration, the expectation of operators for Beer&Food Attraction is growing.
In fact, the 7th edition of the eating out fair, organized by Italian Exhibiton Group, is preparing to open its doors from 27 to 30 March at the Rimini Fair. The event will take place simultaneously with the 4th BBTech expo and the 11th International Horeca Meeting, organized by the Italgrob Federation.

During the press presentation of the event, which took place last October, the CEO of IEG, Corrado Peraboni underlined: “The fairs have restarted and are achieving results that often go beyond expectations for the reference industries. I am sure that IEG, thanks to its leadership in the out of home trade fair offer, will be a valuable tool for relaunching the sector. Beer&Food Attraction will be back in attendance with a renewed formula, four days exclusively B2B, amplified by the digital extension. The partnership with Italgrob will be even stronger, with the integration of the International Horeca Meeting in the pavilions dedicated to the beverage sector ”.

Exhibitors are growing

Day after day, the list of exhibitors is updated, which includes the names of the main companies in the entire horeca supply chain.
Among these for the beers we should mention Heineken, Paulaner, Birra Peroni, Krombacher, Warsteiner, Carlsberg and the Baladin Brewery. The big brands are present in the beverage sector: from Coca-Cola to Pepsi, from San Pellegrino to Ferrarelle, from Lete to San Benedetto.
There are also many memberships in the food sector, with brands such as Surgital, Menù, Greci, Demetra, Nonno Nanni, Philadelphia, Lantmannen, Danish Crown and Valle Spluga.

Also defined the layout of Beer&Food Attraction and of BBTech expo The latter will be concentrated in halls A2 and A3 of the Rimini exhibition center.
Halls A7 and C7 will instead be dedicated to food, C5, C6, A3 and A4 to beer & beverage, while the A3 will be shared with BBTech expo, which also extends into A2.
A5 and A6 will instead be dedicated to the Italgrob International Horeca Meeting, this year even more integrated within the fairs.

Also confirmed the appointment of Rimini Beer Week, the widespread event that will unite the fair with the renewed historic center of the city and with the clubs of the Riviera, to discover a territory capable of surprising, perhaps over a good beer or a cocktail in company.