The IBE 2022 Intermobility and Bus Expo edition was officially presented by IEG – Italian Exhibition Group on 9 February. The biennial event dedicated to collective transport of people that looks at the sustainable mobility of the future will be held in Rimini from 12 to 14 October at the same time as the TTG Travel Experience https://www.ttgexpo.it/, the tourism marketplace in Italy.
In fact, the choice of the new date aims to exploit the synergy with TTG and the world of tourism. In fact, bus, travel and tourism show encouraging margins of recovery, also thanks to technological innovation and the community objectives towards sustainability and decarbonisation. The post-Covid also induces to rethink the times and ways of living work, school, free time.
A challenge for Local Public Transport which assumes a crucial role for the future of our cities and at the same time represents a market opportunity for the new emerging supply chains (Mobility as A Service, Mobility as a Platform, Mobility as a Common).
Lorenzo Cagnoni, president of IEG: “IBE was born 14 years ago to respond to the demand of operators and has developed thanks to a far-sighted” view “of the market and the” culture of hospitality “of Rimini, capital of the green economy, sustainability and of renewable energies. The event is renewed, able to seize the opportunities that emerge from the evolution towards sustainable collective mobility, an area where the Emilia Romagna Region can act as a driving force for the entire sector “.
IBE 2022 https://www.expoibe.com/ will in fact become the reference hub for the demand and supply of collective mobility in the Mediterranean basin. In particular for the protagonists of the new connected supply chains (infrastructures, energy, TLC, digital services), leveraging on the experience gained in the Travel & Tourism segment.
Alessandra Astolfi, IEG group exhibition manager: “IEG’s next steps with this event will be the finalization of community engagement activities, bringing on board, in addition to bus manufacturers, the suppliers of systems, technologies and solutions for integrated mobility and sustainable. A few hours after the presentation we already have confirmation from Daimler Buses Italia and over 50 other important players are formalizing their participation “.
The tenth edition marks a passage also underlined by the new naming and visual identity, IBE 2022 Intermobility and Bus Expo, which evoke continuity and at the same time a new positioning and communication strategy.