Myplant and Garden 2022 www.myplantgarden.com is considered the main Italian trade fair reserved for professionals in the green sector. This year the event will be scheduled at Fiera Milano-Rho from 23 to 25 February.
Pending the date, the show confirms the continued growth of Italian gardening. A sector that is not only made up of plants and flowers, but also of electrical accessories, soil, irrigation systems, products for the care and nourishment of plants, pots and planters.
A set of references that has seen an increase in sales volume. By combining data from the analyzes of some major international market research players, Myplant and Garden 2022 confirms the excellent state of health of Italian gardening and beyond.
How is gardening
Compared to the latest dissemination of data on the Italian gardening market carried out in November 2019, which recorded a record value of 2 billion and 850 million euros, the growth trend has not stopped. In 2021 the Italian sell-in reached the historic threshold of 3 billion euros (+150 million in two years (2019-2021). New construction trends, the search for well-being, healthiness and anti-stress moments, small kitchen gardens: these are some drivers of a market, which has exploded especially in the urban area in recent years and has grown further in 2020.
Myplant and Garden 2022: the growth of Home & Garden
As proof of this increased consumer attention, the Italian Home & Garden has reached USD 20 billion in value. Growth estimates predict that globally in 2025 the sector will exceed USD 350 billion, 22 of which generated in Italy (Italian average annual growth of 2.3%).
Tuscany queen of horticulture
Returning to the green world, the Italian production of plant varieties sees the Tuscany region in the head for the voice “nursery”, followed by Lombardy and Sicily. Liguria, Sicily and Campania again lead the production of the items “flowers and plants” (data from Mipaaf-Crea).
There are about 24,000 Italian companies producing ornamental plants surveyed by Istat, mainly concentrated in Liguria, Tuscany, Lombardy and Campania. The confirmations on the quality of the Italian vegetable product come from the data: in 2020 (the latest ministerial data available), the export of Italian horticultural products equaled the historical record of 2019, reaching 903 million euros, which translated into a positive balance of 423 million
di euro nella bilancia commerciale.