2022 Italy Food & Wine Travel will have the Fico Eataly World park, dedicated to “food experiences”, as the Bolognese location for the event. The wine and food tourism exchange, which will take place from 28 April to 1 May, is dedicated to the promotion and marketing of tourism operators in the sector (accommodation facilities, hotels, wine resorts, wineries, restaurants, agritourisms, tour operators, incoming agencies, etc).
Food and wine tourism has become one of the main trends in Italian tourism. This is also confirmed by the statistics, according to which food and wine is the first attraction to Italy, so much so that it alone constitutes a real “tourist destination”.
Today almost 7 out of 10 tourists are interested in experiences that include local food and wine specialties. From this point of view, wine tourism and food and wine tourism become important ambassadors also for the promotion of local specialties and the territories in which they develop.
A format divided into 4 areas
The creator of the event Leonardo Surico, CEO of the International Group of Padua and former organizer of the Bitesp – Borsa del Turismo Experienziale www.bitesp.it, clarifies that the choice to organize the event within Fico Eataly World, aims at generate a synergy between the two realities, to create a reference event for both Fico visitors and tour operators.
The format of 2022 Italy Food & Wine Travel is business-oriented and favors direct contact between operators, creating an ideal context for promoting one’s offers and seeking new commercial collaborations.
The business event of the event is the workshop that will allow Italian operators (sellers to meet over 100 accredited international tour operators (buyers) who deal with food and wine tourism with destination Italy.
The event will be divided into 4 days and 4 areas. The Exhibition Area, with customized stands for exhibitors; the Workshop area, for direct meetings between Buyers and Sellers. And then the Tasting area dedicated to tastings reserved for international buyers. Finally, the Events area, with a program of events dedicated to the development of food and wine tourism.