MarcabyBolognaFiere 2022 also looks to the consumer


MarcabyBolognaFiere 2022 is preparing for the inauguration on January 19th.
the 18th edition of the second fair in Europe dedicated to private label, organized by BolognaFiere in collaboration with ADM (the Association is preparing to return to and welcome Italian and foreign visitors.

The event is presented again in its classic format with a renewed layout, an exhibition parterre that today records the presence of over 700 exhibi and with the entry, in the Technical Scientific Committee, of the ARD / ERGON, BRICO IO, LEKKERLAND signs.

MarcabyBolognaFiere 2022 will be inaugurated by a conference on the morning of 19 January that will offer an unprecedented point of view on the private label, that of the consumer.
To investigate it, with two different approaches, parallel and integrated into a single research from multiple perspectives, The European House – Ambrosetti, to which will be added, for the first time, the presentation of an Ipsos survey.
The main exponents of distribution, industry and the political and institutional world of reference are expected at the inaugural event of the event.

The two searches

The research by The European House – Ambrosetti, entitled “Private label and consumer in the changing society”, which will be presented by the managing partner & ceo, Valerio De Molli, will analyze the contribution of the private label to the creation of value for the system. Country, highlighting the contribution of MDD to the sustainable growth of the agri-food chain.
The central part of the study will investigate the relationship of the consumer with the private label in the aftermath of the Covid-19 crisis, the evolution of consumer preferences expected for the next few years and the related impact on the offer of the private label.

The Ipsos research, on the other hand, will be presented by Nando Pagnoncelli, chairman of the research company, and will analyze a still unprecedented point of view on the value of the Private Label, or the distinctive elements that emerge from the relationship with the consumer.