Mido live 2022, a return in presence

Mido live 2022
[:it]Mido live 2022[:]

About two months after the inauguration, Mido live 2022 is finalizing the procedures for the safety of exhibitors and visitors. The main world eyewear event will in fact take place in presence at Fieramilano Rho from 12 to 14 February 2022. The format has been confirmed, visitor registrations are open, and this year too they will be able to use the trains, made available to the organization, with stop at Rho Fiera and bookable directly on the site from mid-January, once the program of events has been prepared (Otticlub area and Congress Center), now is the time to combine all the needs of the fair with safety protocols to welcome exhibitors and visitors from all over the world.

Safety in pole position

The rules for access to the fair for exhibiting companies, buyers and visitors will be those in force in Italy for public events. That is green pass, physical distancing, obligation to use masks, sanitization of conference spaces and objects.
For the first edition of the event in presence with the new rules, the strategy of the organizers is explicitly aimed at bringing the sector together in the reference event, an objective that can be achieved thanks to the implementation of all safety devices and thanks to the collaboration of all stakeholders.

Giovanni Vitaloni, president of Mido live 2022: “The goal is to ensure the protection of the health of workers and visitors and we are doing our best because, compared to the past, today events are possible, although they require strict organization and firm respect of the rules, during the organization phase, during the setting up and at the event in progress. It wasn’t easy, but global eyewear needs events like ours that never stopped. Thanks to the support of various partners, including the Ministry of Economic Development, Fiera Milano, the Ministry of Health, ICE, we are able to confirm the traditional format and give guarantees to those who arrive, ready to meet again, touch products and materials. , living experiences that the virtual event cannot offer “.

The keywords of Mido live 2022 will be sustainability, innovation and the future. However, the real leitmotif that unites the whole sector is resilience, as recalled by Vitaloni.
In fact, the supply chain wants to react to 2 years of online and the cancellation of events in presence. “Clearly today we cannot say that we are out of the health crisis, but our country is responding in a reactive way and with the administration of third doses we are confident in a couple of months that we will feel even safer and be able to continue the path we are carrying out all together in our sector in Italy and abroad “.