In February Micam Milano 93 will be back in attendance. The next edition of the international footwear exhibition will in fact be scheduled at Fiera Milano Rho from 20 to 22 February next.
A new chapter of the #micamtales communication project will present the fairytale universe of the event. The shots by photographer Fabrizio Scarpa and the short film directed by Daniele Scarpa characterize “Glamorous Magic”, the second episode of the story.
This time the viewer enters the home of the protagonist who, after an attempt to create a look for herself for the grand ball, is involved in a spell with a glamorous flavor. The girl arrives in her garden, where she awaits a new party look and, above all, a pair of beautiful crystal slippers embellished with diamonds. Glamorous Magic, is part of Micam Glass slipper, a communication campaign developed by MM Company with the accounting of Laureri Associates.
Not an image, but a real happening for visitors to Micam Milano 93, who for a couple of editions have already been able to interact with the area dedicated to the campaign at Micam Tales Square, followed on Facebook by 40,000 followers with 54,000 interactions and on Instagram and Linkedin with 30,000 and 2,000 followers respectively.
“Social media and digitalization are fundamental levers for the event – recalled Siro Badon, president of Micam Milano and Assocalzaturifici -. The success and the contribution of new means, but also of a different way of doing fair, are confirmed by the numbers of the Micam Milano Digital Show. On the platform, companies and buyers from all over the world met and compared each other, creating a business without physical borders. An event that is supporting the footwear sector towards the digital transition and that has represented a significant help in times of pandemic emergency, and consequent impossibility to travel, alongside the event in presence that remains irreplaceable for our sector “.
The latest edition of Micam Milano Digital Show saw the participation of more than 100 brands from all over the world. Among these, for the first time, also the presence of a delegation of Japanese companies, in addition to that from Italy, Spain and Brazil. Over 250 collections have been uploaded, for a total of 15,000 products.
There were 4,000 visitors in seal compared to the last edition, indicating that access to the proposals in the scouting and follow-up phase at the end of the season is always relevant.
Finally, after the success of #strongertogether, created by the organizers of the international Micam Milano exhibition in 2020 and #restarttogether in September 2021, next February it will be the turn of #bettertogether. Concept created to strengthen membership in the event and above all the importance of being together in presence for the success of your business.