Eicma Milano, the future of two wheels on display

Eicma 2021
[:it]Eicma 2021[:]

After the stop in 2020, Eicma Milano returns to the International Bicycle and Motorcycle Exhibition from 23 to 28 November in the pavilions of Fieramilano Rho.
Within the five pavilions occupied this year, over 820 brands will be staging news, previews and the future of mobility on two wheels until Sunday 28 November.

The first two days of the appointment with two wheels are reserved for the press and operators, while Wednesday 24 sees the presence of journalists and sector operators. From Thursday 25 to Sunday 28 November the opening to the general public of fans with a showcase that continues in the outdoor spaces of fieramilano Rho. Here are hosted areas for motorcycle test rides, shows, races and exhibitions.

On November 23, during the opening ceremony di Eicma Milano, which saw the participation of local and national institutional authorities, President Pietro Meda recalled: “If there is one feature that distinguishes our industry, it is precisely that of loyalty to its people. The need to maintain this relationship with the public and the absence of events in 2020 have favored the spread of digital initiatives, which on the one hand have certainly kept the interest in the news of our sector alive, but on the other have the need for physical and emotional contact with products has been acknowledged: today we are back in the presence and still make Milan the world capital of two wheels “.

Confirming the international attractiveness of Eicma Milano, 47% of the exhibitors present in this edition come from abroad, representing 35 countries. The presence of Made in Italy companies is therefore also very significant, as stated by the president of Ancma, Paolo Magri: “confirm their leadership in Europe on this stage in terms of production, sales, know-how and beauty. For the entire sector and for the national sector, which in Italy generates a total value of over 7 billion euros and offers employment to more than 100 thousand employees, the event represents above all a unique opportunity for communication, because it allows to make use of this appointment also as an institutional stage from which to launch messages, spread knowledge and awareness, represent the needs of road users and open profitable channels of dialogue with political decision-makers and stakeholders “.