29th edition Autopromotec, scheduled from 25 to 28 May next year in Bologna, has decided to implement the strategic plan to obtain the maximum of incoming in attendance.
The objective of the first international showcase for the sector after the “forced” break is to involve, with an innovative format, the whole world of automotive after-sales at a global level.
Attractiveness and business are the keywords of the strategic international promotion plan developed by the organizers of the international biennial of automotive equipment and aftermarket.
Fil rouge: attractiveness and business
In fact, various large-scale promotional activities have been launched to attract the largest number of buyers, decision makers and stakeholders at an international level.
On the one hand, thanks to the contributions of the Strategic Fund for Made in Italy of the Ministry of Foreign Affairs and International Cooperation and the ICE Agency, the 29th edition of Autopromotec will work to bring operators from distant and high-potential markets into the presence. On the other hand, through the network of agents and representatives, the organizers are working to welcome, during the next edition, groups of professional operators from numerous markets in Central and Eastern Europe, North Africa, the Middle East and South America.
Activities aimed at offering not only the greatest number of business opportunities to exhibiting companies, but also to put buyers in contact with all the new products, which in many cases will be previewed right at the event.
Particular attention was also paid to foreign associations, for which the organizers of the event are working on a calendar of workshops on the main issues and challenges of the automotive aftermarket sector.
Participants in the 29th Autopromotec edition will find an innovative format that will allow them to learn about innovations and new products, to meet their usual suppliers but also to find new ones, to access services and participate in conferences and seminars both in person and in virtual mode. The projected trend is that of an even more specialized and strong edition of a component of professional visitors with even higher specific qualities.
Over the years, the event has confirmed its international vocation, reaching important figures. During the 2019 edition of Autopromotec, 119,108 professional operators from 136 countries visited the exhibition center, a figure which highlights the effort made by the organizers in terms of international promotion in the latest editions of the.
The attendance percentages of foreign professional operators have in fact outlined a map of reference market areas that sees, at the forefront, Europe (37%), Asia (24%), Americas (18%) and Africa (15%), followed by Oceania (6%).