This year, for the first time, Rai Pubblica Utilità will be special media partner of MADE expo 2021 edition. The reference fair for the design, building and construction sector will take place in pavilions 1-2-3 at fieramilano – Rho, from 22 to 25 November, simultaneously with the other two sector events, Sicurezza www.sicurezza.it and Smart Building Expo (https://smartbuildingexpo.it/).
Rai will therefore be able to enhance and highlight, within its own channels, the cultural, design and industrial path that the event wants to tell, during the days it takes place, focusing attention on the values of savings, efficiency, ethics , quality, transparency and safety.
The special media partnership with Rai joins the one already in place with Radio 24, one of the most important national radio channels and reference point for the publishing system of the 24 Ore Group.
During the MADE expo 2021 edition, an ad hoc station will be set up in Hall 3, from where Radio24 will broadcast some of its programs and tell listeners about the event, also through the presence of guests who will take part in the event’s conference program.
In fact, during the four days of the fair, ample space will be given to events. There will be over 100 appointments, divided into four major moments: ArchInTrend, Forum Legno Edilizia, The place to build and SerramenTalk.
Meetings that will offer the opportunity to develop and transmit ideas and trends that emerge from the reference sectors.
Mario Franci, CEO of Made Eventi and chief revenue officer of Fiera Milano: “Thanks to the partnership with these two important communication leaders, MADE expo 2021 edition further strengthens its value and confirms itself as a point of reference for the whole world of buildings. The fair is the moment in which we take stock of issues related to design, construction and construction and it is a reason for us to be proud to be able to offer the entire business community the information power of two exceptional partners capable of disseminating in the best possible way even those aspects related to culture and knowledge of the construction world “.