78th Eicma Milano, commercial vehicles make their debut

78th Eicma Milano
[:it]78th Eicma Milano[:]

Light commercial vehicles make their debut at the 78th Eicma Milano, increasingly indispensable partners for motorcyclists, cyclists and for operators in the commercial or racing sector. The entry of the LCVs to the 78th edition of the international two-wheeler exhibition, scheduled from 25 to 28 November (23 and 24 only for press and operators) at Fiera Milano Rho, is one of the novelties of this year.
The four-wheel “accessory” most appreciated by lovers of two makes its debut on the main international stage for the cycle and motorcycle industry, bringing all its functions and peculiarities to the stage.

A response to the market

This is an important expansion of the product categories which provides for the display within the event of equipped vehicles dedicated to the specific needs of private or professional users of two-wheelers.
The intuition of opening up to light commercial vehicles in fact represents an evolution of the 78th Eicma Milano exhibition offer, which also confirms the dual nature of b2b and b2c.
From the teams involved in sports competitions on cross-country courts and in the paddocks to the network of dealers and enthusiasts, passing through the artisans, employees and suppliers of the production chain of motorcycles and bicycles in Italy: the use of vans and pickup trucks therefore intercepts the demand of operators in the sector and also of the general public.

This is the comment by Paolo Magri, CEO of the event: “We are pleased to offer continuous innovations for visitors and exhibitors and the preview of commercial vehicles at the 78th Eicma Milano is an opportunity to spark the interest of the community of enthusiasts and make the synergies among the many companies that operate within the supply chain of the reference sector current. We are confident that it will undoubtedly be a significant opportunity for visibility and business for companies that will exhibit ”.

Restyling of the name

This edition marks the launch of the rebranding project for the event, which includes a new logo and name. The red remains, which represents the centrality of the passion for the sector, and the “Eicma” logo emerges from inside the symbol, becoming the absolute protagonist on the outside. The rim and fork are reinterpreted, visual elements that make up the logo.

The change also concerns the naming of the event itself, which becomes “International two-wheeler exhibition” overcoming the – now – dated wording “cycle and motorcycle”.