Hospitality 2022 continues to project itself into the future of hospitality with a new space-themed advertising campaign. The protagonist of the adv, a tourist astronaut.
The most complete Italian Ho.Re.Ca. scheduled from 31 January to 3 February 2022 in Riva del Garda (Tn), it presented the communication that will characterize its next edition.
As Giovanna Voltolini, exhibition manager of the fair explained, “Hospitality 2022 looks ahead and aims to intercept the challenges that hospitality and catering operators will have to face in order to remain competitive in the future. We want to lead the change both through a complete exhibition offer of Ho.Re.Ca. and with opportunities for professional updating on innovation issues, for this reason we have chosen a futuristic image for our communication. The new campaign, in fact, well represents our future-oriented spirit, thanks to the figure of a tourist astronaut, symbol of the new frontier of travel beyond the borders of the Earth ”.
A medium impact strategy
The one proposed in the campaign of the salon dedicated entirely to hospitality is a multisensory experience, including a wellness area, outdoor spaces characterized by design and nature and a complete food & beverage offer, captured in the various shots taken by The Studio at the Lido Palace in Riva del Garda, the only 5-star superior hotel in Trentino.
“New spaces, new horizons, new perspectives. An optimistic and curious look at the future, at the discovery of realities and opportunities that perhaps before we were not even able to imagine. This is our vision of Hospitality”, as Laura Menichelli pointed out, art director of the event and of The Studio.
The campaign will be developed mainly on specialized magazines in the Ho.Re.Ca. sector, on Google Ads and on the social media of Hospitality 2022, by the internal team with the collaboration of the Image Building communication consultancy agency.
Place to be for operators, the next edition of the event is increasingly aimed at business-oriented audiences who visit the fair to expand the network of suppliers and partners, find new solutions for their business and keep up-to-date thanks to the Academy.