Waiting for Cosmoprof Worldwide 2022, an international event dedicated to the cosmetics production chain, from 10 to 14 March 2022 in the halls of BolognaFiere, the good results of the salons dedicated to beauty, which took place in recent months, will be recorded.
Salons which, as mentioned in an article in the Sole 24 Ore, took place not only in Italy, but also abroad.
Like the 18th edition of Cosmoprof North America, which was held regularly at the Mandalay Bay Convention Center in Las Vegas from 29 to 31 August.
The event, the first in attendance for the international Cosmoprof network, offered national and international retailers, distributors, brands and suppliers the opportunity to meet, establish new relationships, promote collaborations and draw inspiration from the most cutting-edge trends.
Also in this case, due to the emergency, the exhibiting companies were present in fewer than “normal” years, as well as buyers and visitors. However, as pointed out by several parties, the targets present were certainly more qualified and interested in the offer.
Also OnBeauty by Cosmoprof Worldwide 2022, from 9 to 13 September at BolognaFiere and the first event in Italy dedicated to the beauty industry, recorded good numbers.
An event consisting of meetings and conferences that was held simultaneously with Sana, a salon dedicated to natural products, and Cosmofarma, a fair that offers prestigious brands for the pharmaceutical, cosmetic and nutraceuticals. A contemporaneity that has favored supply chain suppliers, retailers and professionals of aesthetics and green & organic cosmetics.
A trend that comforts both the trade fair and the cosmetics industries, both tested by the 2020 setback.
Sectors that expect a lot from the 53rd edition of Cosmoprof Worldwide. As underlined by Enrico Zannini, general manager of BolognaFiere Cosmoprof, at Sole 24 Ore: “We already have the spaces sold-out and many requests pending, if there are no twists and turns in the pandemic evolution, we expect to return to the numbers of pre-Covid editions, if not even above. In segments such as machinery and subcontracting represented in Cosmopack we have exceeded the numbers of past editions “.
An edition, that of Cosmoprof Worldwide 2022 in Bologna, where the well-established synergies between physical presence and digital tools can also be fully exploited, to push contacts and services. In fact, colors, essences, textures and fragrances of cosmetic products do not adapt to being perceived with a connection via the web, but the solutions via the web are a huge facilitator and accelerator of business relations. And it will be on the combination of real fair and virtual services that will play all the trade fairs scheduled for next year in Italy, from the great Emilian show to niche salons such as Pitti Fragranze in Florence and Esxence in Milan.