Over 400 exhibitors, of which 60% from 40 foreign countries, qualify the appointment with Zoomark International, in Bologna from 10 to 12 November, beyond expectations.
This is the first international trade event in Europe, organized by BolognaFiere with the patronage of the National Association of Companies for the Food and Care of Pet Animals, the National Association of Italian Veterinarians, the Emilia-Romagna Region and Promopet – back to bring together the pet business community.
The event dedicated to the pet business community is therefore back in attendance, anticipating in November the event, which was initially repositioned in May 2022 due to the emergency. A decision taken in agreement with the Zoomark Steering Committee, set up to make the dialogue with the market players even closer and to share their strategies and objectives.
The news of this edition
The 2021 edition of Zoomark International presents itself with an exceptional number of new products, an articulated program of conferences and meetings. Added to this is a new exhibition layout, which combines functionality and compliance with anti-Covi regulations.
Four halls of BolognaFiere involved: 25, 26, 29, 30 and the Mall area of the latter. An enhanced lay-out compared to the initial programs with stands and routes in complete safety and easy to reach through two entrances (Piazza Costituzione and the North Entrance).
It will be an event full of new proposals, starting with the formula of the News Area. The traditional showcase of the exhibition evolves this year into “Pet Vision”, a space dedicated to products shown in preview of what visitors will find inside the pavilions, organized on the basis of trends and new lifestyles and relationships with pets.
Moreover, thanks to digital, Zoomark International expands the boundaries and areas of usability with Zoomark Digital Session, which from 3 to 9 November offered a meeting platform between international exhibitors and buyers, distributors and retailers of the specialized channel and large-scale distribution.
Hosted on B2Match, it allowed you to create your own exhibitor or buyer profile and starting from 18 October it was possible to view the list of registered companies and operators and select those of interest thanks to the advanced search filters to compile your own personalized agenda, schedule meetings and arrange appointments in person in Bologna, during the days of the exhibition.
To inaugurate Zoomark International will open on 10 November with the inaugural conference, to present the XIV edition of the Assalco-Zoomark Report which will propose an analysis of the market and the main socio-cultural trends in the world of Pet in Italy.
The focuses and meetings on foreign markets, developed with partners such as Euromonitor and ICE-Agenzia, qualify the program of events.