The return in the presence of HostMilano and TuttoFood exceeded all expectations with over 150,000 professional visitors at fieramilano Rho from 22 to 26 October.
Numbers that confirm the role of Milan as a European exhibition hub and for the international promotion of Italian excellence The two events were held simultaneously with Meat-Tech https://www.meat-tech.it/.
Luca Palermo, CEO and General Manager of Fiera Milano commented on the results: “The bet to meet again in person has proved to be a winning one. There was a great desire to do business live, as evidenced by the meetings of over 150,000 visitors with more than 2,700 companies. Together with the new agreements signed by Fiera Milano, this liveliness strengthens the supply chain approach that the Italian agri-food and hospitality ecosystem needs and away from home to present itself abroad in an organic way “.
Packed aisles and exchanges at the stands have reconfirmed the growing role of Fiera Milano as a European hub and a flywheel of internationalization for Italian companies of all sizes.
A continuous and organic strategy, as evidenced by the constant increase in international buyers, also in collaboration with ICE Agenzia.
The internationality of Fiera Milano and HostMilano and TuttoFood is growing
In terms of agreements, the new partnership with the Italian Supply Chain and Coldiretti will promote the made in Italy agri-food sector in the world with innovative methods, with the aim of doubling the value of exports.
Instead, the agreement with Informa Market, one of the global players in the trade fair sector with over 450 events in its portfolio, will bring the companies present at Fiera Milano events to strategic international areas.
Among the first events, the participation of Italian companies in the next editions of FHA-HoReCA https://www.fhahoreca.com/, an event dedicated to food and hotels organized by Informa in Singapore from 10 to 13 May 2022.
“The collaboration between Fiera Milano and Informa Markets – underlined Palermo – starts from the Food & Hospitality sectors, (HostMilano and TuttoFood) where we are international leaders, and then continues in other sectors. We are confident that this alliance can represent a further internationalization opportunity to be offered to companies participating in trade fairs. Our ambition remains unchanged: we want to strengthen ourselves as a European hub capable of hosting congresses and events of a global scale. This is why we are increasingly focused on activating partnerships with major international players “.