The second edition of the Bologna International Boat Show is preparing to open the gates.
The show is in fact scheduled from 30 October to 7 November at the BolognaFiere exhibition center. Dedicated to the nautical supply chain and the production segment of boats between 5 and 18 meters, the event this year presents two new features: the diction of the International Exhibition and the partnership with Trenitalia.
Gennaro Amato, president of International Boat Shows of Italy, organizing company: “We have worked with seriousness and dedication to achieve the set objectives: to grow the yachting showroom between 5 and 18 meters and to enhance the logistical choices made in its time. Bologna, thanks to the institutions that had shown last year to appreciate our project, and the top management of the exhibition structure who had dreamed of with us, collects the recognition it deserves by supporting Paris and Dusseldorf among the cities in Europe that host an International dry boat show. “.
The news of the 2021 edition
The Bologna International Boat Show is also “certified”. In fact, it enters by right into the list of major continental fairs, a goal that means tourism, visibility, economic growth, attention to the territory.
The action, achieved in the second year of programming the event on the ten contracted with BolognaFiere, lays the foundations for developing further projects with tour operators and national government institutions to promote the Bologna capital and the entire region.
The first pillar was to allow the exhibition to be reachable from all over Italy. The partnership with Trenitalia, of the Ferrovie dello Stato Italiane Group, has therefore favored the intentions.
The partnership provides a 30% discount on the purchase ticket for the Freccia and Intercity trains and for the Boat Show. Numerous promotional initiatives have been put in place to encourage the launch of the event.
In addition to these two innovations, it should also be remembered that the exhibition area of the pavilions involved (19-21-22) goes from 15 thousand to more than 24,800 square meters; exhibitors grow by 20%, passing to over 60 companies. While the boats on display will be about 200.
Finally, at the Bologna International Boat Show, on Friday 5 November, the Blue Awards will be celebrated, the awards assigned to institutions, personalities and companies that have promoted and defended the sea resource.
