The edition of the restart of Tutto Sposi Napoli https://www.tuttosposi.it, which ended on October 24 at the Mostra d’Oltremare, where it started on the 16th, has two positive aspects.
On the one hand, the trend of an international business event that favors regional incoming was confirmed, also in the light of over 15,000 couples of future spouses who visited the wedding hall.
On the other hand, the turnout of the public who appreciated the organizational change by creating interactive events as an alternative to the evening fashion shows, thus avoiding gatherings.
Over the last weekend at Tutto Sposi Naples, another 12,000 couples were expected to be accredited on the event website since September.
The stage of the usual fashion shows has given way to the “Garden of Love”, set up outdoors and with a multifunctionality that has favored the realization of numerous events.
The interactive capsules, based on fashion shows, music, free-bar cocktails, performances by artists, found not only the interest and participation of visitors to the fair, but also the possibility of making entertainment appointments during the entire exhibition day , avoiding concentrations of the public.
The strategic idea developed by Martina Ferrara, president of Tutto Sposi Napoli, thus interprets the exhibition evolution of an event that changes formula and adapts to new times that determine different management methods for trade fair events.
“For some time I had been thinking of a smarter and more interactive event to involve our large audience by replacing the fashion shows that, among other things, could no longer be carried out given the gathering in the hall that was created during the Tutto Sposi catwalks. . In addition, with the capsules we are able to involve the public throughout the entire exhibition day, avoiding a single evening appointment but of presenting the shows throughout the week and not just on weekends “.