“Pitti Reflections” is the new theme of the Pitti Immagine 2022 salons. It will be the fil rouge of the installations in the Fortezza da Basso and at the Stazione Leopolda in Florence, created under the creative direction of Angelo Figus in collaboration with Alessandro Moradei.
The advertising campaign was shot by the duo Narènte of which it is already possible to see a clip on the website of the event.
«In the double meaning of a mirroring surface and a mental process that thinks, analyzes and elaborates, Reflections embodies the desire to question oneself, to go in search of what has not yet been revealed – recalled Agostino Poletto, general manager of Pitti Immagine -. After all, the mirror is our alter ego, it is an instrument of investigation through which we can scrutinize ourselves, our image and the world around us ».
For Pitti Filati, the campaign reflects textures and materials, amplifying the graphic effect of the images broken down by the play of mirrors.
Pitti Immagine 2022: previews at Pitti Connect
Furthermore, a few more days and the doors of Pitti Connect will open to offer a special preview of Pitti Filati 90 https://filati.pittimmagine.com/it, which will take place from 2 to 4 February 2022 at the Stazione Leopolda in Florence. Protagonists, all the exhibitors who have joined and will be present at the next show.
The digital platform will anticipate and accompany the event in presence, expanding the possibility that companies have to make themselves known, communicate new collections globally and establish contacts with international buyers and the specialized press.
On the other hand, Pitti Immagine 2022 will take place at the Fortezza da Basso from 11 to 13 January 2022 Pitti Immagine Uomo and Pitti Immagine Bimbo https://www.pittimmagine.com/.
Pitti Uomo presents a selection of brands to respond to the wishes of the market, while the program of events and special projects – where the city of Florence is also involved – is enriched with international players.
The three days of Pitti Bimbo will offer an international overview that will range from super brands to small research brands, the result of a curious and attentive international scouting, just like the global community following the show.