The ninth edition of Made in Steel 2021 edition, the main Conference & Exhibition in Southern Europe for the steel industry, organized by siderweb – The steel community, surpassed expectations. An event with the significant title “Renaissance – Here begins the steel rebirth”.
The 2021 edition of the event took place from 5 to 7 October at fieramilano Rho and welcomed 184 exhibitors – 22 of which from abroad – on an exhibition area of approximately 10,000 square meters. In all, 15 countries were represented by the exhibitors. Attendance reached 13,505, from 68 countries.
The Digital MIS – Expoplaza platform, supporting the business of this edition and a virtual meeting place for visitors and exhibitors, and the corporate website were used by a total of 42,679 users, generating 134,086 page views.
The performance of the social channels of the event (Facebook, Instagram and Linkedin) was also very positive, generating more than 80,000 views overall in the three days of the event.
Siderweb TV, a channel created ad hoc for this edition of Made in Steel 2021 edition, broadcast live streaming over 20 hours of conferences live from the siderweb Conference Room, interviews with the protagonists of the steel industry, insights and institutional videos of exhibitors.
On the YouTube channel of siderweb there were more than 7 thousand views.
The Milanese event, which will take place again in 2023, was the first international event in attendance for steel in the world since the outbreak of the pandemic.
It offered the protagonists of the steel industry, operators, exhibitors and visitors an articulated calendar of high-level conferences, with over 30 speakers from Italy and the world.
In addition, the fair hosted the Federacciai annual assembly on Wednesday 6 October.
Emanuele Morandi, president and CEO of Made in Steel 2021 edition: «The numbers speak for themselves and this turnout amazed me. It was an exciting three days: there was great anticipation and a great desire to meet, but also the desire to understand where the steel sector is going. The supply chain is at the center of an earthquake, between rising prices and a shortage of raw materials, a surge in the cost of energy and duties. All themes that we have explored during this ninth edition of Made in Steel. Once again the event proved to be a safe haven for operators in the supply chain, where they can do business and discuss: it is a compass for orienting oneself among the violent waves that are shaking our market, a radar to intercept the trends of the future “.
