Milan Image Art Fair – Mia, the main Italian fair dedicated to photography and photographic image, and Fiere di Parma https://www.fiereparma.it/, which also organizes Mercanteinfiera, Gotha and Cibus, join forces.
A new alliance that aims to give further impetus to the photography market, to attract investments not only from collectors but also from international professional buyers. Objective: to reposition Milan Image Art Fair in a European key, capitalizing on the location in Milan and the international relations of Fiere di Parma.
The two players come together to become a permanent hub for operators who attend trade fairs and for a qualitative offer which, in fact, projects the Milanese fair in a leading position for the proposals of new opportunities, including digital ones, from a perspective international.
The internationality immediately finds concrete confirmation in the news of being able to plan a collective exhibition of the exhibitors of Milan Image Art Fair in some of the main foreign events such as, for example, Art Cologne 2023, Art Sg Singapore and World Art Dubai, precisely with a view to to offer that visibility and international presence so important for exhibitors.
Furthermore, Fiere di Parma will set up an annual fund of 20,000 euros for the next edition of 2022 for the purchase of one or more works with the aim of enriching and increasing its artistic heritage, further confirming its commitment to the world. of art and collecting in general, and in continuity with its aims of economic, social and cultural development.
“Milan Image Art Fair has never been“ just ”a fair – commented Fabio and Lorenza Castelli, respectively founder and organizational director -. We have always thought that our normal vocation was to export a model that immediately proved successful in our country; hence the search for a strategic partner that would allow us to project the appointment across the border, towards those goals necessary to face the evolutions of the market, its new sensitivities and the changes due to the birth of increasingly advanced technological supports. Fiere di Parma is certainly that travel companion we were looking for and who will make us face the future with confidence and enthusiasm ”.