Marmomac 2021 is back in attendance. In fact, the main international fair dedicated to the natural stone sector will be scheduled in Verona from 29 September to 2 October.
To announce the return in attendance for its 55th edition, the event is on air with an original and totally renewed advertising campaign in terms of concept and images.
A “disruptive” campaign
For the first time in the history of the event, in fact, stone gives its place – which has always been central to the promotion of past years – to the women and men of the marble community.
The aim of the new Marmomac 2021 creative campaign, curated by the KF ADV agency, is to emphasize the great similarity between natural stone, with its characteristics of elegance, resistance, strength and timeless charm, and the operators in the sector. Almost a desire to pay homage to them recognizing the courage and resilience with which they faced this prolonged period of uncertainty and difficulty.
There are four faces that dominate the billboards inside and outside the Verona exhibition center, to welcome visitors to Marmomac 2021 with a strong message of hope for the future and an awareness of what the sector has been able to face in the recent past.
The payoff of the “Welcome Back to Verona” campaign is therefore a welcome for the return in the presence of international operators of an entire sector that represents an excellence of Made in Italy in the world.
Main fair dedicated to the entire stone production chain, from quarries to processed products, from technologies and machinery to tools, it is considered the main international hub of the sector’s protagonists and a platform where business and professional development meet.
On the occasion of this edition, Marmomac 2021 presents its operators with a renewed networking formula, with Marmomac Plus, a portal dedicated to natural stone professionals.
It is a virtual space that is always active and open to all companies in the sector, a place of access for any initiative related to the event, including participation in the physical event in September.
Among the other novelties of the 2021 event: Marmo + Tech, the evolution of The Italian Stone Theater, the new Marmomac Talks corner spaces.