Micam 92, the international exhibition promoted by Assocalzaturifici and world leader in the footwear sector, kicked off on September 19th to end on September 21st in presence at Fiera Milano Rho).
Between reconfirmations and new entries, the event was confirmed as the most complete event to offer operators a preview of the spring-summer 2022 collections and industry trends.
The formula that concentrated the event in three days and the many initiatives designed to create new stimuli for the Italian and international operators who participated was new.
Siro Badon, president of Assocalzaturifici and Micam: “The latest economic data that trace the perimeter of our sector comfort us, highlighting that also in the second quarter of the year there is a strong recovery in the main indicators after the surge already recorded in March. A rebound linked above all to the comparison with months in which the restrictions imposed everywhere during the lockdown had strongly affected the activities of companies, distribution and consumption.
In particular, the calculations of the Confindustria Moda Study Center for A ssocalzaturifici show double-digit increases over the previous year: both industrial production (+ 13%) and turnover (+ 22%), in addition to the expenditure of Italian families (+ 17.4%); exports bode well (+ 31.5% in value). At present, however, the gap with pre-Covid levels remains high. If foreign sales, thanks to outsourcing for luxury multinationals, limit the gap with 2019 to around – 5% in value (but with – 11% in quantity in the first 5 months), domestic demand, industrial production and turnover still remain definitely below the levels, already unsatisfactory, of 2 years ago (with gaps of more than – 15%): for 7 out of 10 footwear companies the turnover is still significantly lower. On the domestic market, after a still negative start to 2021, comforting signs for May and June, in which household purchases have almost reached 2019 levels “.
To give life to Micam 92 over 650 exhibitors, of which 390 Italian and 262 international with the return of brands such as Liu Jo, Primigi, Igi & co and Valleverde.
Among the new entries, on the other hand, there were important companies such as Furla and Luciano Padovan.
The exhibitors were located in 5 pavilions, where the areas into which the event is divided were located: in pavilions 1 and 3 the Premium area, in pavilions 2 and 4 the Contemporary area, while pavilion 6 gave space to all Every Day area.