38th Macfrut and 52nd Fieravicola, double appointment

38a Macfrut
[:it]38a Macfrut[:]

Today, 7 September, the double trade fair event that combines 38th Macfrut www.macfrut.com with 52nd Fieravicola www.fieravicola.com opens in Rimini.
The fresh agrifood hub is in fact a reality until 9 September at the Rimini Expo Center with the contemporaneity of the international fruit and vegetable fair and the international showcase of the poultry sector.
To cut the ribbon at 11.00 am the Minister of Agricultural Policies Stefano Patuanelli, in the presence of the Deputy Director General Fao Maurizio Martina, the President of the Emilia-Romagna Region Stefano Bonaccini, the President of the Ice-Agency Carlo Ferro, the MEP Paolo De Castro, Lorenzo Cagnoni and Renzo Piraccini, presidents of Ieg and Macfrut and Fieravicola respectively.

Macfrut, showcase of a growing sector

For 38th Macfrut this is the first fair in the sector in Europe after more than a year and a half of virtual relationships. A desire to “see each other in person” which recorded 800 exhibitors representing 11 sectors of the entire supply chain, 20% foreign presence, participation of major Italian players, over 500 international buyers accredited in collaboration with Ice-Agency, 50 events in the during the 3 days, technical field tests in a large area in the pavilions.
At the center of the event was fruit and vegetables, a strategic sector of the Italian agri-food sector with over 15 billion euros (one third destined for exports).
A sector that recorded a leap in exports in the first 5 months: + 9.4% in quantity and + 11.9% in value (Source Ice-Agenzia). On the other hand, imports fell, again in the first 5 months, with -9.2% in quantity and -9.6% in value.

The “first time” of Fieravicola in Rimini

With a new location, return to presence, international relaunch also thanks to the synergy with 38th Macfrut, the 52th Fieravicola is proposed as a specialized showcase in which to present the entire production process of the poultry sector.
In fact, the entire supply chain is present in its segmentations, from feed and genetics, to breeding, to technologies and systems for processing and packaging meat, eggs and egg products, agricultural equipment for animal husbandry, technologies for environmental sustainability and marketing.

Innovation and internationalization are the drivers on which the relaunch of the event is based to witness the development of this supply chain which has already moved in recent years with a view to strong modernization.
The first edition of this new course is also an opportunity for an in-depth study of important issues that poultry farming is dealing with, such as animal welfare and environmental sustainability.
A dense agenda of b2b meetings with foreign buyers has also been prepared, according to a program created in collaboration with Ice-Agenzia, through the network of foreign agents of Cesena Fiera and a series of presentation webinars in various countries.