Sustainability, customization, attention to materials and workmanship: these will be the focus of the next PTE Special Edition – Promotion Trade Exhibition Special Edition – which will take place on 7 and 8 September at Fiera Milano, Rho (halls 9-11).
A unique opportunity for specialists in the promotional and personalization sector, the Special Edition of the event takes place simultaneously with HoMi, the Salon of Lifestyles https://www.homimilano.com/. Operators will therefore be able to visit the other event with the same ticket, developing positive synergies that make it possible to expand contact and business opportunities, creating a positive contamination of content and ideas.
Attention to greens and technology
PTE Special Edition gives the sector the opportunity to meet again and, thanks to the 60 brands present – 40% foreign, from European countries -, to evaluate the novelties suitable for every occasion, budget and target.
The proposal dedicated to “two worlds” is confirmed: promotional object and machines for personalization. All with an offer tailored to every need: gifts, corporate gifts and gifts for anniversaries and textiles.
A trend that now guides the sector in all its components – objects, textiles, but also printing and inks – sustainability is the fil-rouge of many proposals.
Pens made from the processing of the infesting red seaweed, eternal calendars in bamboo, 100% eco pens from the wrapping to the refill, backpacks in recycled materials, wooden USB sticks, t-shirts and shopping bags in ethical fabrics, but also diaries in seedpaper, paper that can be sown to make it really fruitful every month of the year.
At PTE Special Edition it is also possible to have a broad overview of proposals relating to the tech area. Here there will be no shortage of proposals for machines for printing, engraving, embroidery and all related equipment.
The PTE Lab will be dedicated to the potential of printing and personalization machines, which also returns on the occasion of this Special Edition. From laser to screen printing, from digital printing to embroidery, up to polystyrene cutting, at PTE it is possible to discover new techniques, hybridize ideas, exchange opinions with all the protagonists of the supply chain.
The participating companies will create a real live production laboratory in which productions and customization techniques will be shown live to visitors, offering a concrete vision of the opportunities that technological innovation makes available on the market today.