Enhancing Made in Italy will be the focus of Florence Trend Home, Decor & Gift, scheduled from 18 to 20 September in the Fortezza da Basso exhibition area.
To promote the artisanal production segment, the organizer Fivit invited the Rai Uno presenter, Eleonora Daniele, to Florence as an ambassador of the sector’s Italian culture and tradition.
The second edition of the show thus becomes a point of reference for the enhancement of the quality, beauty and creativity that distinguish Made in Italy and its craftsmanship, in the home furnishings and objects sector.
In the Cavaniglia pavilion there will be several companies that will present their craftsmanship. A wide selection of niche products of the highest level – including small producers, artists, artisans – will be the real stars of Florence Trend Home, Decor & Gift.
The promotion and enhancement of made in Italy will not stop at the products on display. The Florence Trend Awards ceremony will take place on the opening day of Saturday 18 September, at the end of the works.
The awards, intended for personalities, companies, institutional bodies and professionals who have spread the Italian creative image around the world, want to underline the added value of promoting Italian products beyond national borders.
A market that requires new strategies
Florence Trend Home, Decor & Gift born in 2020, represents a novelty in the national and international trade fair panorama.
The exhibitors who were the protagonists of the first edition and the products on display expressed the best of Italian production and beyond.
Anticipator of new trends, the show has in fact welcomed, already on the occasion of the first edition, historical and consolidated brands alongside new exhibitors, offering multiple proposals that have made the Florentine show the privileged point of reference for knowing the trends of the next autumn season / winter.
Thanks to the professionalism of the people who work there and thanks to the awareness of the difficulties of the historical moment, Florence Trend Home, Decor & Gift presents itself as a partner of the exhibitors in a national and international market undergoing profound change.
With the patronage of the Municipality of Florence and the Chamber of Commerce of the Tuscan capital, the event has the prerogative of previewing its collections of the production segments. The B2B exhibition, dedicated to sector operators and buyers from numerous foreign countries, for three days, will determine the next year’s market for Italian production and its diffusion beyond national borders.