HoMi 2021 edition, the lifestyles salon, is upon us. The world of living and home decor will in fact be staged from 5 to 8 September in Fieramilano (Rho), in conjunction with the supersalone and during the Milan Design Week.
An appointment awaited by many of the international buyers in the sector who have decided to confirm their presence to forge and build long-term partnerships.
An international vocation supported and promoted also thanks to the collaboration with ICE thanks to the incoming program on the event to host the most important buyers in the sector and underline the leading role of the Italian market, one of the most active and growing in the sector.
Regarding the numbers, the national production of household products was estimated at 4, 4 billion dollars in 2020. Exports were 3.4 billion euros in 2020, exceeding imports, which recorded a slight decrease (-7, 6%, falling to a value of € 1 583 million).
Special projects and news
A versatile scenario capable of being explored by the dynamism of a unique format like that of HoMi edition 2021, designed to accompany the different types of visitors through experiential paths and special projects.
Starting with the two business districts Home Boutique & Design and Retail Inspiration around which the structure of the event was organized.
Home Boutique & Design is the area dedicated to quality manufacturing, characterized by the identity of the proposals of the brands and products present to meet the needs of originality and innovation of department stores and shops in. The Creazioni Italiane project, dedicated to Made in Italy craftsmanship and design, and the World Designers area, the selection of products made by international designers, are located within Home Boutique & Design.
Retail Inspiration, on the other hand, is aimed at a more specialized target, which includes producers and distributors, with two identity areas, Fragrance Inspiration and Textile Inspiration, capable of aggregating a rich and carefully selected offer for the specialized shop and the point of sale. of household items and gift.
New in HoMi 2021 edition are the 8 thematic paths in which the two macro-areas will be divided, starting with Christmas and Think Local, a project dedicated to European companies which, in addition to presenting their own line, develop products with private label or for other brands.
Space for products for loyalty campaigns and promotional prize competitions, while with Home Hospitality the focus shifts to the home hospitality segment, involving boutique hotels, b & bs, bistros and residential buildings, with Green Home everything is focused on design and the sustainability of home decor, furniture and gift elements.
Interior Design focuses on meeting designers, architects, interior designers and is based on 360-degree renovation activities; innovative start-ups and SMEs have their container in Homi Next while PED explores the world of small appliances, from luxury items to products designed specifically for promotional activities.
The special edition of PTE
A further business synergy is realized thanks to the possibility for HoMi edition 2021 to host the special edition of PTE-PromotionTrade Exhibition https://www.promotiontradeexhibition.it/en (7 and 8 September), dedicated to the world of advertising , promotional textiles and customization technologies. The event presents a complementary product offer especially in reference to the HoMi paths dedicated to the world of promotional.