An unforgettable edition is that of the Saloni Pitti 2021, which ended on 2 July at Fortezza da Basso in Florence.
Thousands – about 6 thousand – for example, the fashion sector operators who participated in the hundredth edition of Pitti uomo https://uomo.pittimmagine.com/ and 93 of Pitti bimbo https://bimbo.pittimmagine.com/. Four thousand of the total visitors were buyers, while the overall percentage of foreign buyers was around 30%.
After two editions exclusively digitally, the Saloni Pitti 2021 were therefore the first, among the major international events, to reopen. The Stazione Leopolda was a physical space and at the same time a symbol of the restart, between the enthusiasm and the willingness to react on the part of the players in the fashion system.
“We have been leading the way – underlined the organized events – by offering a model of security, innovation and concrete synergy with the new digital tools. The determination shown by the companies in participating in the show, the quality level of their proposals and projects presented, but also the feedback and the same numbers, which we now share with you, fill us with satisfaction “.
Saloni Pitti 2021, the 89th edition of Pitti Filati https://filati.pittimmagine.com/, staged from 28 to 30 June at the Stazione Leopolda in Florence together with Vintage Selection, recorded the presence of over 1,700 buyers and sector operators. Among foreigners there is a strong presence of (French, Germans and Americans.
To be precise, over 1,224 buyers (of which 390 from abroad) and 114 journalists.
As for Pitti Uomo, buyers came from various European countries starting with Germany, to continue with France, Switzerland, Spain, Austria, Holland, Belgium, Russia, Poland, Greece and Portugal. There were also many professional visitors from the USA (driven by large department stores such as Bergdorf Goodman and Neiman Marcus), Canada and Turkey. The European representatives of the main department stores and retail groups in China, Hong Kong, Japan and Korea, countries from which it was not yet possible to move from at the end of June should also be remembered.