A survey conducted by GRS for FederUnacoma confirms the confidence of manufacturers in trade fairs and in particular in Eima 2021 International. Because, as underlined in a press release by Simona Rapastella, general manager of FederUnacoma, who organizes the event: “Eima represents an irreplaceable platform for the development of our sector”.
Brand positioning and relationships with professional operators are the elements that most motivate companies to participate in the 44th edition of the world exhibition of agricultural mechanics, which this year will take place in Bologna from 19 to 23 October.
Traditional fairs essential for the market
The GRS survey, conducted on a large sample of construction companies and visitors, was presented on 20 July by Simona Rapastella, during the general assembly of FederUnacoma.
As pointed out by the report, the great majority of the companies surveyed (83%) recognize a fundamental presence in the market in traditional fairs.
Only 2% of manufacturers think that they have exhausted their function and that in the future they can be replaced by other types of events. The percentage of visitors (95%) who consider traditional trade fairs irreplaceable is even higher.
In this scenario, the positioning of an event stands out as in Eima 2021 International. “In the specific case of Eima – explained Rapastella – the research shows that the majority of agricultural engineering companies consider the event to be strategic and how 93% of exhibitors consider it essential to strengthen the brand and meet high professional level operators”.
The survey also highlights how technological innovation represents, in the perception of exhibitors and visitors, the decisive element for the success of a trade fair event. For this reason, as explained by Rapastella, the organization of Eima 2021 International is focusing heavily on previews, technical innovations and 4.0 systems.
The October event, which has 1,450 exhibitors, over 450 of whom from abroad, is the first major agricultural mechanics event to take place after the health emergency, and the only one in 2021.
“This represents a success for the Federation and for its organizational structure – as Simona Rapastella said at the end – which, even in a moment of great uncertainty in the international trade fair scene, believed in the value of the fair as an irreplaceable platform for the development of our sector”.