Maria Porro, born in 1983, was chosen as the new president of the Salone del MobileMilano. Former president of Assarredo, Porro was appointed by the Federlegno Arredo Eventi board of directors to lead the main international design event.
As underlined in the press note, she and the members of the board of Federlegno Arredo Eventi have been entrusted with the goal of “following up the success of these fifty-nine years of the history of the Salone del MobileMilano and outlining new strategies for respond to the great changes of this historical moment by reconciling the needs of exhibitors, the public and international stakeholders “.
Gianfranco Marinelli president of Federlegno Arredo Eventi: “The choice to focus on a young and motivated president is the result of a strategy that aims to consolidate the leading role of the event at an international level in a period of great change. Maria Porro will be able to count on the support of the entire board of Federlegno Arredo Eventi to continue with determination the path of renewal and growth of the Salone del Mobile.Milano “.
“I grew up with the Salone del MobileMilano. As a child, I accompanied my grandfather Carlo to the pavilions of the historic headquarters, I experienced the transfer to the new spaces in Rho and enthusiastically participated in the Shanghai Motor Show. Today I am honored to take on this role in a crucial moment of transformation and I thank those who supported me hoping to prove myself worthy of an event that has a history of great successes. Together with the entire board of directors, we will have the task of accompanying the Salone, a unique and indispensable stage for design, towards future challenges that involve sustainability, digitization, research, innovation, creativity and inclusion while maintaining the highest quality “.
The new president of Salone del MobileMilano, graduated in Scenography from the Brera Academy of Fine Arts, since 2015 marketing and communication director of Porro, a family company and historic brand of Italian design, after a mandate in the management of Assarredo, last September she was unanimously elected president of the association that brings together Italian furniture manufacturers. Since 2019 you have also been a member of the board of directors of the Altagamma Foundation. You have also worked in the field of theater, art and major events as a designer, coordinator and curator, signing installations all over the world.