Yamaha confirms its presence at the 78th Eicma edition. The announcement of the Japanese manufacturer’s participation in the 2021 edition of the International Bicycle and Motorcycle Exhibition, scheduled for November 23 to 28 at Fiera Milano in Rho, came with a press release issued by Yamaha Motor Europe itself.
Undisputed protagonist in competitions and in the Italian and global market, the presence of the top Japanese brand at the Milanese event joins that of other prestigious brands of the two-wheel industry and underlines the attractiveness and centrality of the Milanese exhibition event on the international scene. .
Such as Motori Minarelli, the historic brand of the Italian motor industry, recently acquired by Fantic, which returns to the 78th Eicma edition after years to celebrate the 70th anniversary of its foundation.
Fantic Motor will be present at the fair with its increasingly wide range of products not only motorcycles, but also E-bikes and E-Mobility.
A much awaited appointment
Pietro Meda, president of the organizing body, in a press release spoke of “a very important and significant confirmation for the whole sector and for fans. The one with the products of our industry is undeniably a physical and sensorial relationship: the appreciated and far-sighted words of the president and CEO of Yamaha Motor Europe NV, Eric de Seynes, make us very proud, because their participation is based precisely on the desire to meet once again the experts and the large community of fans in a unique, exclusive, current and, finally, unfiltered stage. This is our mission, the 78th edition of Eicma is everyone’s home and, thanks to the exhibitors who continue to believe in this event, this year it will be an opportunity for the sector and a celebration of two wheels even more meaningful afterwards. last year’s stop “.
After the stop in 2020, the expectation for the fair is growing, considered the most important for the world two-wheeled mobility industry.
Initially scheduled from 9 to 14 November, the fair has been postponed by two weeks with respect to the first announced date. A need linked to the harmonization of the calendar of trade fairs scheduled in the Milanese exhibition district.
In the meantime, the organizer Eicma Spa has developed the digital platform that has led enthusiasts and companies towards the physical reopening of next November.