The 33rd edition Milano Unica, inaugurated on 6 and ending on 7 July at Fieramilano Rho, sees the presence of 270 exhibiting companies (+ 27% vs September 2020), of which 224 Italian and 46 foreign, gathered to present the collections of fabrics and high-end accessories for men, women and children A / W 2022/23.
The attendance of exhibitors from the Italian textile districts of Prato Biella and Vercelli, Como, Varese, Bergamo, Milan and Modena is important and all growing, while the foreign presences are led by Portuguese, French and English.
On the occasion of the inauguration of the 33rd edition of Milano Unica, President Alessandro Barberis Canonico, introducing the main themes of the event, recalled the importance of safeguarding the uniqueness and integrity of the Textile-Fashion supply chain for the restart of Made in Italy.
With regard to this issue, he thanked Minister Giancarlo Giorgetti, also at the opening of the event, for the government measures in support of textiles.
Barberis Canonico also recalled that before the pandemic, 60% of buyers came from abroad. But the difficulties in traveling – especially from China, the USA and Great Britain – did not discourage the exhibitors who gave an important signal of participation.
«During the pandemic, our companies did not remain helpless, but continued to invest in the search for new fabrics and accessories characterized at the same time by creativity and sustainability. Fabrics and accessories that can be admired and touched not only in the exhibitors’ stands but also in the spaces dedicated to Trends and Sustainability at this 33rd edition of Milano Unica. Physical contact with the fabric, in fact, is essential to fully understand the product and represents the real added value of our fair. Digital certainly helps for the stylistic and aesthetic aspects, but does not reveal the type, an essential element of the fabrics “.
It should also be noted that never before, physical and digital space contribute to the creation of the new future of the sector. The organization of the 33rd edition of Milano Unica wanted to respond to these new needs by further developing the e-MilanoUnica Connect digital marketplace. Thanks also to the strengthening of the system partnership with Pitti Immagine and the support of Agenzia ICE.
The main novelties also include the possibility for exhibitors to offer a virtual showroom, with different levels of accessibility.
Buyers will be able to ask exhibitors to access the reserved part of the catalog, consult the products, save those of their interest and request a sampling, thus consolidating international business.