Eicma 2021 edition, the return of Fantic Motor

Eicma 2021 Edition
[:it]Edizione Eicma 2021[:en]Eicma 2021 Edition[:]

While the preparatory work for the Eicma 2021 Edition continues at full speed, which will take place in attendance from 23 to 28 November in the pavilions of Fieramilano Rho (23 and 24 will be reserved exclusively for operators and the press), among the adhesions of Italian companies the one related to the presence of Fantic Motor has also arrived.
The Venetian company will also participate in the next edition of the International Bicycle and Motorcycle Exhibition with a stand dedicated to Motori Minarelli.
It is a historic brand of the Italian motor industry, recently acquired by Fantic, which returns to the Eicma 2021 Edition after years to celebrate the 70th anniversary of its foundation.
Fantic Motor will be present at the fair with its ever-widening range of products not only motorcycles, but also E-bikes and E-Mobility.

Mariano Roman, CEO of Fantic: «Two wheels are increasingly at the center of mobility, sustainable micro-mobility and recovery. With great enthusiasm and lots of news, Fantic will be present at the Eicma 2021 Edition. The synergy that we will have when we meet at the Milan Show will be a message of great value, able to give a contribution to the entire industrial and mobility sector in terms growth, image and credibility “.

After last year’s stop, the expectation for the main trade fair event for the world two-wheeled mobility industry is growing. Initially scheduled from 9 to 14 November, the event has been postponed by two weeks with respect to the first announced date. A need linked to the harmonization of the calendar of trade fairs scheduled in the Milanese exhibition district.

In the meantime, the organizer of the Eicma 2021 Edition has developed the digital platform that has led enthusiasts and companies towards the physical reopening of next November. “The common and necessary decision of the sector to postpone last year’s edition has left a clear void in the sector and among fans, which the numerous and deserving digital events have only partially been able to fill. The absence of 2020 was in fact the cause and effect of the proliferation of online initiatives and this made it clear how essential Eicma is. The digital dynamism, born as an emergency response, has also accelerated the process towards greater integration of innovative solutions, which the organization has begun to activate in a systematic and complementary way already in recent editions and which it will continue to implement “.